OUR JOURNEY

From humble beginnings to becoming a leading marketing collective.

2008

— Foundation

The beginning of 4C — four pillars coming together to build a student-led marketing community.

Connect — Building meaningful relationships
Collect — Gathering insights and knowledge
Contest — Challenging conventional thinking
Commence — Taking action that matters

2024

— Expansion

Expansion year — 4C established key partnerships and launched mentorship programs connecting students with industry leaders. Our focus shifted to bridging creativity and technology, addressing modern marketing education gaps.

Mentorship Program
Industry Connect
Creative Workshops
Tech Integration

2025

— Innovation

Another year of growth and innovation through Wings and Roots 2025 and Roulette 2026.

4C Workshop 2025
Marketing Campaign
Team Collaboration
Innovation Lab