Events

WHATWE'RERUNNING

Every event below was planned, designed, and promoted by 4C — from a single department lecture to our own flagship competition.

01 / Click to open dedicated page ➔

4C Roulette

A Reimagined FIFA Event

Roulette is a reimagined FIFA event that blends football, marketing strategy, and brand pitching into one dynamic competition. Designed to go beyond just gaming, it challenges participants to think like marketers, negotiate like brand managers, and then play like champions. Teams don't just receive fixed budgets they have to earn their auction money by convincing sponsors to back their team.

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DeBattle

Where Arguments Become Strategy

Forget everything you know about debate. DeBattle is a high-intensity head-to-head format where critical thinking meets live strategy. Participants don't just argue — they adapt, outmaneuver, and make split-second decisions under pressure. Fast thinking. Cold strategy. Zero room for hesitation.